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Probably, you have heard of it and I hope it is already using. And if you are not yet, now is the time to start. I’m talking about visual content. Visual content is a form of marketing content that focuses less on text and more in images, audio, and other types of interactive content.
It’s easy to relate content marketing with a blog, email or text. But here’s the problem with focusing on a single method: traditional models of content are having difficulties to call attention of the people. As marketers, our goal is not to simply produce more content, gain valuable positions in the rankings of search engines or even dominate a niche having the best articles about a subject. Instead, our goal is to attract the attention of our audience.
Gary Vaynerchuk explains that attention is the key to marketing in 2016 and years to come. Can you see what I’m getting at? You find people where they are more likely to be buy instagram followers and likes. You call their attention. You the achievement. How can we attract attention? Static words on a page simply doesn’t do the trick anymore. It’s about time marketers join in the era of visual content.
You can make visual content or can hire help. In order to produce material at significant scale, suggest hiring someone. When you experience the power of visual content, you will understand why I am suggesting that you hire help.
Visual content tends to grow your audience quickly. When you get to this point, you will want someone who will be able to rise to the challenge and help you grow to meet demand. You may not have a lot of skill or knowledge to create visual content. A professional designer will add talent and creativity, making a big difference in the final result.
Video content is a completely different level. It requires a new level of skill and experience. You may not be able to hire a graphic designer and/or full-time video editor. It’s not a problem. Most of the small businesses and startups that are not in the area of design/development hires a full-time designer.
A great design is priceless, but it doesn’t have to break your budget.
Keep in mind that these designers freelancers will do what you ask them to do, but they are not prepared to shape its strategy of visual content. I recommend working directly with some selected designers. It may take a few tries to find one that works well with you, and whose work you really admire buy instagram followers and likes. A consistent visual style in all its platforms and content will create a visual identity and brand integrity. If you choose to do the design alone, make sure you are using good software.
Graphic design software-for people who are not willing to invest in Photoshop (or don’t have the time to learn the software), I recommend the Canva. Is easy to use, cheap and suitable for the production of visual content.